A working archive of articles I've written for product publications. Starts with the Mind the Product back-catalogue, covering keynotes from #mtpcon and ProductTank events worldwide between 2020 and 2023, through the Pendo.io acquisition. Since 2023 the writing thread has moved into the portfolio itself - product manifestos, hidden-logic docs and launch narrative that sit alongside the products they describe.
An ongoing body of writing on the economics of digital attention - how modern products spend, borrow and tax our time. Published as a continuing series at timetax.info.
Before product, two years freelancing across most of the company shapes a writer encounters — early-stage startups, indie makers, print magazines, local newsrooms, established music and news desks, consumer discovery products, content networks, and homewares ecom. The range, more than any single piece, is what taught me to read a brief.
One of a distributed network of freelance writers at a digital publisher running ~30M pageviews/month. Wrote ~170 long-form listicles in three months, including a strong airline-features beat under Motors. Error-free copy at pace, filed directly in HTML against the company's CMS. Wizzed was acquired in March 2016 and folded into Mad News (~250M pageviews/month at peak); the founder later launched Simple Flying, a dedicated aviation-news outlet built on the traffic data behind the airline pieces we were shipping.
Film recommendation listicles for a "if you liked X, try Y" discovery site, plus a six-sentence Hateful Eight review used as the editorial audition.
AW15 and SS16 DIY design features (upcycled pallets; indoor gardening). Two issues, repeat brief; commissioned for print, syndicated digital.
200+ SEO product descriptions across three brands. Volume work that taught me how tightly category copy has to track buyer intent.
Press release and founder interview for a Cambridge industrial-design duo launching handmade wooden bicycle mudguards. Craft brand, two-person team, launch window.
A year of live gig reviews and pre-release album write-ups for AAAmusic, followed by an in-house day with the Gigwise newsdesk learning its CMS and the rhythm of rolling music news.
Content moderator on the freelance arm of a Q&A platform. Young, distributed creative team coordinated over Skype; KPIs run by an analytics-driven manager. The freelance branch was wound down inside a year, which made it an honest first look at how early-stage teams actually operate and shut things off.
A protest march piece I pitched as a story was re-used as a press release and republished under the paper's byline. A useful early lesson in the difference between an editorial pitch and copy a desk can lift.